Essential Digital Marketing Statistics You Need to Know in 2023
In this 2023 article, we will be discussing some essential digital marketing statistics you need to know in order to be successful in the digital marketing world. First and foremost, it’s important to understand that digital marketing is a rapidly growing industry. In 2016, the global digital marketing spend was estimated at $243.5 billion and is projected to reach $451.1 billion by 2021 (source: Statista). This growth is largely due to the increasing popularity of digital platforms, such as online platforms, social media, and mobile apps.
Another key statistic to keep in mind is that the majority of digital marketing activity takes place on desktop devices (72%) and mobile devices (28%), according to Nielsen. This suggests that desktop and mobile users are the key targets for digital marketers. In terms of age, digital marketing is most popular among adults aged 18 to 49 (60%), followed by adults aged 50 to 64 (30%), and those aged 65 and older (10%). This suggests that digital marketing is most effective when targeted at older demographics. Now that you’ve had a crash course in some essential digital marketing statistics, it’s time to start planning your marketing strategy.
1. Essential digital marketing statistics you need to know in 2023
Are you curious about the latest digital marketing statistics?
We’ve got you covered.
In this blog post, we’ll share with you 1 essential digital marketing statistics you need to know in 2023.
By the end of this blog post, you’ll know:
· How many internet users there are in the world
· What is the most popular social media platform is
· How much time do people spend online
· What is the most popular online activity is
· How much money is spent online
· What is the e-commerce growth rate is
· How many people use ad blockers
· What the global mobile traffic is
· What is the average cost-per-click is
· How many emails are sent every day
So, without further ado, let’s get started.
1. There are 4.57 billion internet users in the world.
According to Statista, there are 4.57 billion internet users in the world as of January 2021. This is a 7.9% increase from the previous year.
2. The most popular social media platform is Facebook.
According to Statista, Facebook is the most popular social media platform with 2.80 billion active users as of January 2021. This is followed by YouTube with 2 billion active users, WhatsApp with 1.6 billion active users, and Instagram with 1 billion active users.
3. People spend an average of 6 hours and 42 minutes online.
According to a report by We Are Social and Hootsuite, people spend an average of 6 hours and 42 minutes online. This is a 1.4% increase from the previous year.
4. The most popular online activity is social networking.
According to the same report by We Are Social and Hootsuite, the most popular online activity is social networking with an average of 2 hours and 16 minutes. This is followed by watching videos with an average of 1 hour and 48 minutes, and gaming with an average of 1 hour and 24 minutes.
2. How digital marketing is evolving
Digital marketing has come a long way in the last decade. With the advent of new technologies, the landscape of digital marketing is constantly changing. Here are some essential digital marketing statistics you need to know in 2023:
1. There will be over 4.57 billion internet users in 2023.
2. The average person spends over 6 hours online every day.
3. Over 2.73 billion people are active social media users.
4. The global digital advertising market is expected to reach $335 billion by 2023.
5. Search engine marketing will account for $95.5 billion of the global digital advertising market in 2023.
6. Email marketing is expected to reach $27 billion by 2022.
7. The global influencer marketing industry is expected to be worth $15 billion by 2022.
8. The global mobile advertising market is expected to reach $247 billion by 2020.
9. The global e-commerce market is expected to reach $4.8 trillion by 2021.
10. The global cloud computing market is expected to reach $623 billion by 2023.
3. The importance of staying up-to-date with digital marketing statistics
Digital marketing is one of the most important aspects of running a business in the modern day. With so much of the world’s commerce taking place online, it’s crucial that you have a strong digital marketing strategy in place in order to reach your target audience.
One of the best ways to stay on top of your digital marketing game is to stay up to date with the latest statistics and trends. This way, you can make sure that your strategies are always relevant and effective.
Here are some essential digital marketing statistics that you need to know in 2023:
1. The global digital marketing spend is expected to reach $455 billion by 2020. (Source: Forrester)
2. 71% of consumers say that they are more likely to purchase from a brand that they follow on social media. (Source: Forbes)
3. There are now over 3.8 billion active social media users around the world. (Source: Statista)
4. 94% of B2B buyers conduct online research before making a purchase. (Source: Google)
5. 78% of people have admitted to making a purchase after seeing a social media ad. (Source: Sprout Social)
6. 59% of consumers say that online reviews influence their purchasing decisions. (Source: BrightLocal)
7. Email marketing has an ROI of 3,800%. (Source: DMA)
8. 79% of consumers say that they are more likely to purchase from a company that has a personalized marketing approach. (Source: Epsilon)
9. 72% of consumers say that they would rather receive communications from brands via email. (Source: Demand Metric)
10. 87% of marketers say that increasing traffic to their website is their top priority. (Source: HubSpot)
As you can see, digital marketing is more important than ever before. By staying up to date with the latest statistics and trends, you can ensure that your digital marketing strategies are always effective.
4. What the future of digital marketing holds
Digital marketing is evolving at a rapid pace. New technologies and platforms are emerging all the time, and with them, new opportunities for marketing your business.
So, what does the future of digital marketing hold?
Here are 4 things to look out for:
1. Artificial intelligence and machine learning
Artificial intelligence (AI) and machine learning are already starting to transform digital marketing. AI can be used for everything from personalizing the user experience to optimizing campaigns in real-time.
Machine learning is also being used to create more realistic and lifelike avatars for use in marketing campaigns. These avatars can interact with customers and provide them with personalized recommendations and advice.
2. Augmented reality and virtual reality
Augmented reality (AR) and virtual reality (VR) are two other technologies that are starting to have an impact on digital marketing.
AR can be used to enhance the user experience, for example by providing interactive product demonstrations or giving users information about products in real-time.
VR, on the other hand, can be used to create immersive experiences that transport users to another world. This can be used to promote products or services in a very unique and memorable way.
3. Blockchain
Blockchain is a distributed database that allows for transparent, secure, and tamper-proof transactions. This makes it perfect for use in digital marketing, where it can be used to verify customer identities, track ad spending, and prevent fraud.
4. 5G
5G is the next generation of mobile technology, and it’s set to revolutionize digital marketing. 5G will provide users with higher speeds and lower latencies, making it possible to do things like stream high-quality video and use AR and VR applications in real-time.
5G will also make it possible to connect more devices to the internet and collect more data than ever before. This data can be used to improve the targeting and personalization of marketing campaigns.